Every once in awhile, I am presented with a big design challenge as was the case with this wrap. For CMA Fest, Warner wanted to wrap the Joyride carts that would be used to shuttle people to and from Warner and the festival. The client requested wrapping the cart in the event logo, sponsor logo, and their brand colors. The design challenge was fitting in the different elements on all sides in a clean way for the logos to be readable and stand out and find a way to make it interesting. For the rooftop, I found art of the city of Nashville. For an element of surprise, I added the artist’s photos to the interior ceiling. As the fans went for a ride, they enjoyed looking up at the artist photos and picking out their favorites.
