These logo comps were created for a new Ft. Lauderdale music and arts festival, called “Lauderdale Live“. The festival, taking place December 5-7, 2013, is a way to increase tourism in the beginning of December. The festival is aimed at the 35-45 year old demographic and will take place downtown on stages in Esplanade and Huizenga parks. The music and arts festival will celebrate the creativity and education of the arts and feature top national, regional and local artists.
I loved my first logo comp because of the subtle guitar reference inside of the Florida scene. The second comp was a strong graphic type solution. I again worked to represent music and the feel of Florida with the third and fourth comps which were the client’s favorite.
The client chose the last comp with a revised more saturated color palette.
