I have just finished the branding for a new home tutorial/home school called One Tree Tutorial and Enrichment. The client requested “child in a tree” and “something homemade/earthy, and iconic at the same time”. They showed me an illustration of child in a tree and an illustration of a child leaning against a tree. I took their idea of a child and a tree and worked to make a gender-neutral, iconic logo that included an element of learning.
Below are my other initial comps before the final one was chosen.
